American Apparel's Stunning 7th Avenue Window Display

Who knew American Apparel could create window displays to rival any high-end designer boutique? I was pleasantly surprised when I looked to my left and saw a display that immediately made me grab for my iPhone. I had to capture this beautiful moment in visual merchandising so I could lovingly look at it for future reference and inspiration.

The backdrop for the entire display were windowpane checks in black and white. In the store, two new items featured this same pattern, so it was rather clever of them to reflect this through the window. The jelly cage flats were displayed in lucite cubes, suspended on top of one another; this was done strategically so passersby can see the product from two different angles. The monochromatic color palette was offset by pops of green. Grassy plants offered a natural and springtime contrast against an almost entirely clinical display. Obviously these windows were playing on the concept of contrast.

 

Shown above is an example of the windowpane check pattern on one of American Apparel's new items, an open back crop top. The retailer also carries a variation in skirt form and with a white background/black windowpane lines. I tried the two on together, and I can sadly say it was the most perfect outfit I've ever put together. But, alas, I could not buy anything because I just don't have the money. If only I knew how to sew, or worked at American Apparel and could get a 50% off discount!

Black on white windowpane pattern shown on the left; Juju jelly sandals displayed in a lucite case.

If, as a retailer, your window direction is leaning toward monochromatic, take a hint from American Apparel. Contrast is key, and adding unexpected elements can stop the average person on the street and draw them in. The devil is in the details.

Location: 30th Street and 7th Avenue, New York City